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Lean Digitization

Digitale Transformation durch agiles Management

Language GermanGerman
Book Hardback
Book Lean Digitization Uwe Weinreich
Libristo code: 12629151
Publishers Springer Berlin Heidelberg, October 2016
Dieses Buch skizziert die strategischen M?glichkeiten der digitalen Transformation und liefert das n... Full description
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Dieses Buch skizziert die strategischen M?glichkeiten der digitalen Transformation und liefert das notwendige Management-Instrumentarium gleich mit. Denn ob Digitalisierung zu profitablen neuen Gesch?ftsmodellen f?hrt oder als Katastrophe endet, ist allein eine Frage des Managements. Lean Digitization ?berf?hrt Digitalisierung in einen sicheren, verlustfreien und steuerbaren Prozess, der die Erfolgswahrscheinlichkeit deutlich steigert. Ausgehend von klassischen Methoden des Lean Managements auf der einen Seite und modernen, agilen Ans?tzen auf der anderen entsteht ein Standard f?r die Entwicklung und Umsetzung digitaler L?sungen und Gesch?ftsmodelle. Er ist nicht nur f?r digitale Start-ups geeignet, sondern bietet gerade auch etablierten und hochentwickelten Unternehmen die notwendige Sicherheit. Der evidenzbasierte Prozess von Experimentieren, Messen und Lernen f?hrt zu gut steuerbaren Lernzyklen, die Produkte und Services schnell und pr?zise zu optimaler Marktpassung f?hren.

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About the book

Full name Lean Digitization
Author Uwe Weinreich
Language German
Binding Book - Hardback
Date of issue 2016
Number of pages 285
EAN 9783662505014
ISBN 3662505010
Libristo code 12629151
Publishers Springer Berlin Heidelberg
Weight 753
Dimensions 168 x 240 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Consultancy & grants for businesses
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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