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Le petit Marketing 2025

L'essentiel en bref

Language FrenchFrench
Book Book
Book Le petit Marketing 2025 Nathalie Houver
Libristo code: 45483661
Publishers DUNOD, September 2024
En 48 pages  et  16 fiches pratiques, le  Petit Marketing fournit tous les  savoirs fondamentaux de ... Full description
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En 48 pages  et  16 fiches pratiques, le  Petit Marketing fournit tous les  savoirs fondamentaux de  la fonction marketing, des outils d'analyse à l'autodiagnostic d'entreprise, notamment  :définir un positionnementanalyser la concurrencedéfinir des cibles commercialesconnaître les études de marchéopérer une veille informationnellecréer et développer une marquedéterminer une politique de prixdistribuer et diffuser une offre→ Depuis plus de 13 ans,  Les Petits Experts  récapitulent les chiffres, données et savoir-faire clés sur une vingtaine de thématiques en fiches synthétiques et en 48 pages. Mis à jour chaque année, ils sont un  repère indispensable  pour tout  étudiant ou professionnel.

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About the book

Full name Le petit Marketing 2025
Author Nathalie Houver
Language French
Binding Book - Book
Date of issue 2024
Number of pages 48
EAN 9782100855384
Libristo code 45483661
Publishers DUNOD
Weight 52
Dimensions 100 x 210 x 5

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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