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Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e

Language EnglishEnglish
Book Paperback
Book Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e Tim Ash
Libristo code: 04345491
Publishers John Wiley & Sons Inc, April 2012
A fully updated guide to making your landing pages profitable Effective Internet marketing requires... Full description
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9 256 Ft
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Includes a Google AdWords gift card Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

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About the book

Full name Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e
Author Tim Ash
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 480
EAN 9780470610121
ISBN 0470610123
Libristo code 04345491
Publishers John Wiley & Sons Inc
Weight 734
Dimensions 231 x 188 x 16

Categories

Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Computer programming / software engineering > Web programming
Computing & Information Technology > Computer networking & communications
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