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L'image réfléchie

Sémiotique et marketing

Language FrenchFrench
Book Paperback
Book L'image réfléchie
Libristo code: 34556192
Le marketing se voit interrogé au moyen de la sémiotique. Cette dernière s'attache à décrire quelque... Full description
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Le marketing se voit interrogé au moyen de la sémiotique. Cette dernière s'attache à décrire quelques-unes des stratégies signifiantes mises en oeuvre par les publicitaires. La sémiotique n'édictera jamais les règles pour réussir une bonne campagne; Elle peut s'éclairer, en revanche, la façon dont se construit (ou se déconstruit...) une image de marque.

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About the book

Full name L'image réfléchie
Language French
Binding Book - Paperback
Number of pages 142
EAN 9782738467560
Libristo code 34556192
Weight 234
Dimensions 135 x 215 x 8
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