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Körpercodes

Die vielen Gesichter der Weiblichkeit in der Werbung

Language GermanGerman
Book Paperback
Book Körpercodes Nicole M. Wilk
Libristo code: 12609989
Publishers Campus Verlag GmbH, September 2002
Ein fahles Gesicht blickt aufmüpfig in die Kamera, während eine Dame per Handy Geschäfte mit Paris a... Full description
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Ein fahles Gesicht blickt aufmüpfig in die Kamera, während eine Dame per Handy Geschäfte mit Paris abwickelt. Sterbenskrank und topfit - das ist die neue Frau in der Werbung. Was aussah wie Emanzipation, entpuppt sich als Falle: Nie war der weibliche Körper mit so widersprüchlichen Attributen besetzt. Erotik, Gefühle und Mütterlichkeit weichen einer Maschinenästhetik, die den Körper nach ihrer Logik formt. Was der werbende Körper über die Frau in der Gesellschaft aussagt und wie er den Umgang mit Leibbedürfnissen prägt, das zeigt die Autorin in dieser mitreißend geschriebenen Analyse.

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About the book

Full name Körpercodes
Author Nicole M. Wilk
Language German
Binding Book - Paperback
Date of issue 2002
Number of pages 324
EAN 9783593370859
ISBN 3593370859
Libristo code 12609989
Publishers Campus Verlag GmbH
Weight 468
Dimensions 151 x 215 x 24

Categories

Society & Social Sciences > Sociology & anthropology
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