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Knowledge Discovery for Effective Customer Segmentation
Language
English
English
Book
Paperback
CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l...
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Libristo code: 19650654
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CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact
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About the book
Full name
Knowledge Discovery for Effective Customer Segmentation
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
124
EAN
9786202311274
Libristo code
19650654
Publishers
Scholars Press
Weight
203
Dimensions
150 x 220 x 7
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