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Jugar para ganar

Language SpanishSpanish
Book Paperback
Book Jugar para ganar A.G. LAFLEY
Libristo code: 25658688
Publishers ARPA EDITORES, November 2019
Jugar para ganar, un destacado best seller en The Wall Street Journaly The Washington Post, describe... Full description
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Jugar para ganar, un destacado best seller en The Wall Street Journaly The Washington Post, describe el enfoque estratégico que A. G.Lafley, en colaboración con el asesor estratégico Roger L. Martin,utilizó para duplicar las ventas de P&G, cuadruplicar sus ganancias yaumentar su valor de mercado en más de cien mil millones de dólaressiendo el CEO de la compañía entre los años 2000 y 2009.El libro muestra a los líderes cualquier tipo de organización cómodirigir las acciones cotidianas con objetivos estratégicos más amplios construidos alrededor de los elementos esenciales que determinan eléxito de todo negocio: dónde jugar y cómo ganar.Lafley y Martin han creado un conjunto de cinco opciones estratégicasesenciales que, cuando se abordan de manera integrada, nos llevan aadelantar a nuestros competidores:1. ¿Cuál es nuestra aspiración ganadora?2. ¿Dónde jugaremos?3. ¿Cómo vamos a ganar?4. ¿Qué capacidades debemos tener para ganar?5. ¿Qué sistemas de gestión se requieren para respaldar nuestraselecciones?El relato de cómo P&G ganó repetidamente con este método a marcasicónicas como Olay, Bounty o Gillette ilustra con claridad hasta quépunto decidir una estrategia y tomar las decisiones correctas paraapoyarla marca la diferencia entre jugar y ganar.

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About the book

Full name Jugar para ganar
Author A.G. LAFLEY, ROGER MARTIN
Language Spanish
Binding Book - Paperback
Date of issue 2020
Number of pages 280
EAN 9788417623388
Libristo code 25658688
Publishers ARPA EDITORES
Weight 278
Dimensions 240 x 213

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business negotiation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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