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Is Military Advertising Effective?

An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

Language EnglishEnglish
Book Paperback
Book Is Military Advertising Effective? James N. Dertouzos
Libristo code: 04733884
Publishers RAND, January 1999
The Defense Department has been spending over USD100 million annually on recruiting advertising. Pre... Full description
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The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

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About the book

Full name Is Military Advertising Effective?
Author James N. Dertouzos, Steven Garber
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 96
EAN 9780833033413
ISBN 0833033417
Libristo code 04733884
Publishers RAND
Weight 167
Dimensions 162 x 229 x 6

Categories

Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999 > c 1980 to c 1989
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999 > c 1990 to c 1999
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Society & Social Sciences > Warfare & defence > Military institutions, memorials
Society & Social Sciences > Warfare & defence > Other warfare & defence issues
Technology, Engineering, Agriculture > Other technologies & applied sciences > Military engineering
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