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Irrational Consumer

Language EnglishEnglish
Book Paperback
Book Irrational Consumer TREVISAN
Libristo code: 14173890
Publishers Taylor & Francis Ltd, September 2016
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consu... Full description
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Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the gro

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About the book

Full name Irrational Consumer
Author TREVISAN
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 154
EAN 9781138274112
ISBN 9781138274112
Libristo code 14173890
Publishers Taylor & Francis Ltd
Weight 264
Dimensions 232 x 158 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Operational research
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