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Introducción al Marketing

Language SpanishSpanish
Book Paperback
Book Introducción al Marketing ANA BELEN CASADO
Libristo code: 13269260
Publishers Editorial Club Universitario, November 2009
El libro Introducción al Marketing aborda los principales conceptos ytécnicas del marketing y está d... Full description
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El libro Introducción al Marketing aborda los principales conceptos ytécnicas del marketing y está dirigido, fundamentalmente, a losestudiantes de la asignatura "Introducción al Marketing" del Grado enAdministración y Dirección de Empresas de la Facultad de CienciasEconómicas y Empresariales de la Universidad de Alicante. El libro sedivide en seis capítulos. Cada capítulo contiene, entre otroselementos, numerosos ejemplos, aplicaciones prácticas y cuestiones dedebate que tienen como objetivo facilitar y enriquecer el aprendizajedel lector, dotándole de mayor capacidad para analizar, planificar yresponder de manera anticipada a los retos que plantea el entorno demarketing de las empresas. Así, el principal objetivo del libro es que los estudiantes cuenten con un texto básico que contribuya afavorecer y fomentar su capacidad analítica y crítica sobre laejecución de las actividades de marketing.

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About the book

Full name Introducción al Marketing
Author ANA BELEN CASADO, RICARDO SELLERS
Language Spanish
Binding Book - Paperback
Date of issue 2010
Number of pages 254
EAN 9788499481784
ISBN 8499481787
Libristo code 13269260
Publishers Editorial Club Universitario
Weight 673
Dimensions 170 x 240

Categories

Society & Social Sciences > Education
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