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Interpreting Consumer Choice

Name: Interpreting Consumer Choice
Brand: Taylor & Francis Ltd
SKU: 06699062
Price: 92562 HUF
Availability: InStock
Author: Foxall
ISBN: 9780415477604

Foxall

Gordon (Cardiff University

UK)

Language

English

Book Hardback

Libristo code: 06699062

Publishers Taylor & Francis Ltd, August 2009

Presents a structured approach to consumer research, showing how a simple framework that embodies th...

Libristo code: 06699062

636 b

92 562 Ft

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Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.