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INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA

Name: INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA
Brand: VDM Verlag Dr. Müller
SKU: 06827835
Price: 29072 HUF
Availability: InStock
Author: Guendalina Graffigna
ISBN: 9783639197747

A CROSS-CULTURAL COMPARISON

Guendalina Graffigna

Language

English

Book Paperback

Libristo code: 06827835

Publishers VDM Verlag Dr. Müller, November 2008

Why health knowledge about risk prevention does not always translate into safe practices? What role... Full description

Libristo code: 06827835

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Why health knowledge about risk prevention does not always translate into safe practices? What role does the interpersonal exchange play in mediating the efficacy of a preventive campaign? What opportunities and pitfalls does Internet offer as a medium for preventive communication? In order to answer these questions the book starts from a wide overview of health communication theories. The work then discusses the results of a big cross-cultural qualitative study aimed at exploring how the context of the interpersonal exchange influences the way a preventive message is metabolized by individuals. On the basis of the main evidences of this study, the Author suggests that Internet is a promising medium to enhance the chances that a preventive message becomes part of young people exchanges, being de-constructed and re-constructed in its meanings and being used as a source of new orientations towards risk and safe practices.

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About the book

Full name INTERPERSONAL EXCHANGES ABOUT HIV-AIDS THROUGH DIFFERENT MEDIA

Author Guendalina Graffigna

Language

English

Binding Book - Paperback

Date of issue 2009

Number of pages 264

EAN 9783639197747

Libristo code 06827835

Publishers VDM Verlag Dr. Müller

Weight 409

Dimensions 150 x 220 x 16

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