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Internet-Based Customer Value Management

Developing Customer Relationships Online

Tymoteusz Doligalski

Language

English

Book Paperback

Libristo code: 14208401

Publishers Springer International Publishing AG, September 2016

Customer value management is a managerial approach in which customers are perceived as the company's... Full description

Libristo code: 14208401

133 b

19 500 Ft

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Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.