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Internationales Management

Theorien, Funktionen, Fallstudien

Language GermanGerman
Book Hardback
Book Internationales Management Dirk Holtbrügge
Libristo code: 09151842
Publishers Schäffer-Poeschel, April 2015
Für das weltweite Engagement braucht jedes Unternehmen eine maßgeschneiderte Strategie: Ob Großkonze... Full description
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Für das weltweite Engagement braucht jedes Unternehmen eine maßgeschneiderte Strategie: Ob Großkonzern oder Mittelständler, ob erfahrener Global Player oder Neuling. Das Standardlehrbuch analysiert die unterschiedlichen Anforderungen, Probleme und Gestaltungsmöglichkeiten international operierender Unternehmen und bietet praxiserprobte Konzepte anhand von neun Fallstudien an. Für die 6. Auflage wurden alle Kapitel und Fallstudien überarbeitet. Aktuelle Entwicklungen wie z.B. die ökonomischen Auswirkungen der Sanktionen gegen Russland wurden dabei ebenso berücksichtigt wie neuere Studien zu Markteintrittsstrategien, Organisationsformen und der Steuerung internationaler Unternehmenstätigkeit.

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About the book

Full name Internationales Management
Author Dirk Holtbrügge, Martin K. Welge
Language German
Binding Book - Hardback
Date of issue 2015
Number of pages 608
EAN 9783791034072
ISBN 3791034073
Libristo code 09151842
Publishers Schäffer-Poeschel
Weight 1303
Dimensions 177 x 246 x 40

Categories

Economics, Finance, Business & Management > Business & Management
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