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Internationales Business Development

Export-Märkte, Risikoanalyse, Strategien

Language GermanGerman
Book Paperback
Book Internationales Business Development Hatto Brenner
Libristo code: 09086100
Publishers Springer Gabler, June 2015
Das Werk gibt praxisorientierte Hinweise zum internationalen Geschäftsaufbau speziell für mittelstän... Full description
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Das Werk gibt praxisorientierte Hinweise zum internationalen Geschäftsaufbau speziell für mittelständische Unternehmen. Die Erschließung neuer Märkte und Geschäftsfelder sowie der globale Auf- und Ausbau von Kundenbeziehungen gehören zu den zentralen Aufgaben im internationalen Business Development. Von der Internationalisierungsstrategie bis zur Realisierung der erforderlichen Maßnahmen werden praxisbezogene Informationen für ein strategisches operatives Vorgehen beim Eintritt in neue Märkte vermittelt. Dabei gehen die Autoren detailliert auf zentrale Themen wie die sichere Bewertung von Marktchancen, die systematische Analyse von Wettbewerbern, die Auswahl und den erfolgreichen Aufbau des Vertriebssystems und die Anpassung von Produkten und Marketingmaßnahmen an den Zielmarkt ein.§

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About the book

Full name Internationales Business Development
Author Hatto Brenner, Cecilia Misu
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 355
EAN 9783658056582
ISBN 3658056584
Libristo code 09086100
Publishers Springer Gabler
Weight 581
Dimensions 170 x 244 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Finance & accounting > Finance
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