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International Marketing
Language
English
English
Book
Hardback
A marketing first approach to exploring the inter-relatedness of the key components that impact any...
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Libristo code: 20296266
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A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
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About the book
Full name
International Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
672
EAN
9781506389219
ISBN
9781506389219
Libristo code
20296266
Publishers
SAGE Publications Inc
Weight
1838
Dimensions
273 x 205 x 31
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