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International Marketing (RLE International Business)

Strategy and Management

Language EnglishEnglish
Book Hardback
Book International Marketing (RLE International Business) Martin Hird
Libristo code: 06743570
Publishers Taylor & Francis Ltd, November 2012
A basic text for international marketing courses, introducing the different elements of the internat... Full description
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A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.

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About the book

Full name International Marketing (RLE International Business)
Author Martin Hird
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 4
EAN 9780415641135
ISBN 9780415641135
Libristo code 06743570
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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