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International Business - European Edition

Name: International Business - European Edition
Brand: John Wiley & Sons Inc
SKU: 01296618
Price: 26666 HUF
Availability: InStock
Author: Michael R Czinkota
ISBN: 9780470510292

Michael R Czinkota

Language

English

Book Paperback

Libristo code: 01296618

Publishers John Wiley & Sons Inc, March 2009

Essential reading for students studying International Business at Undergraduate and Postgraduate lev... Full description

Libristo code: 01296618

177 b

26 666 Ft

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Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.