Contact
How to shop
Delivery
Shopping guide
Internal Marketing
An Integrated Holistic Model Proposition Using Mixed Methodology
English
170 b
Up to 30 days for returns
Customers also purchased
/
Paperback
54 000
Ft
/
Paperback
7 447
Ft
/
Paperback
16 199
Ft
/
Paperback
24 069
Ft
/
Paperback
12 694
Ft
As far as the name is concerned, internal marketing is about applying traditional marketing inwards; focusing on the internal customers and suppliers of the internal marketplace, with the aim of improving internal market relationships, quality and customer service and ultimately corporate performance. Whilst the literature presents IM as important in organizations, there is no single definition that is commonly accepted for internal marketing.Internal marketing is sometimes viewed as a concept and sometimes as a management practice, as relating to human resources management, to services marketing, or to change management. It is imperative, therefore, to review the overlapping boundaries, differences and the contributions of IM to these disciplines in order to reconcile them and to arrive a true justification of IM exercise. It should be emphasis here that this study is meant to give the due recognition of IM as viable management concept. This study is therefore intended to investigate empirically to clarify the construct of IM, the objectives of IM being implemented, and the mechanism of how it is being implemented in organizations.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
20 079
Ft
/
Hardback
19 088
Ft
Hi! I'm Libroamiko, your book advisor.
How can I help you?