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Internal Marketing

Language EnglishEnglish
Book Paperback
Book Internal Marketing Mohammed Rafiq
Libristo code: 06698503
Publishers Taylor & Francis Ltd, March 2002
Defining what internal marketing is and how it can work, this title demonstrates how internal market... Full description
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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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About the book

Full name Internal Marketing
Author Mohammed Rafiq
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 320
EAN 9780750648387
ISBN 9780750648387
Libristo code 06698503
Publishers Taylor & Francis Ltd
Weight 466
Dimensions 158 x 234 x 18

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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