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Internal Branding

Ein zentraler Baustein des Corporate Reputation Managements

Language GermanGerman
Book Paperback
Book Internal Branding Ralf T Kreutzer
Libristo code: 08022441
Publishers Springer Gabler, October 2014
Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau... Full description
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Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positive Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Maßnahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für ihr Unternehmen tätig werden können. Dabei wird deutlich, dass gerade die Mitarbeiter einen wesentlichen Beitrag leisten können, damit sich ein Unternehmen vom Wettbewerb abheben kann.

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About the book

Full name Internal Branding
Author Ralf T Kreutzer
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 46
EAN 9783658068882
ISBN 3658068884
Libristo code 08022441
Publishers Springer Gabler
Weight 91
Dimensions 148 x 210 x 4

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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