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Intercultural Communication

Name: Intercultural Communication
Brand: SAGE Publications India Pvt Ltd
SKU: 05047597
Price: 12959 HUF
Availability: InStock
Author: Fay Patel
ISBN: 9788132106340

Building a Global Community

Fay Patel

Prahalad Sooknanan

Mingsheng Li

Language

English

Book Hardback

Libristo code: 05047597

Publishers SAGE Publications India Pvt Ltd, May 2011

Competence in communicating across cultures is a prerequisite for success in today's fast-changing g... Full description

Libristo code: 05047597

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Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In "Intercultural Communication", Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating 'global' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.