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Interaktives Marketing
Neue Wege zum Dialog mit Kunden
Language
German
German
Book
Hardback
Die Autoren präsentieren und diskutieren innovative Dialogmarketing-Ansätze, Grenzen und Potenziale...
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Libristo code: 03621189
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Die Autoren präsentieren und diskutieren innovative Dialogmarketing-Ansätze, Grenzen und Potenziale neuer Medien für das Customer Relationship Management sowie neuartige Nutzungsmöglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert.
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About the book
Full name
Interaktives Marketing
Language
German
German
Binding
Book - Hardback
Date of issue
2008
Number of pages
548
EAN
9783834907400
ISBN
3834907405
Libristo code
03621189
Publishers
Gabler
Weight
1102
Dimensions
170 x 244 x 32
