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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
German
German
Book
Paperback
Die Autoren zeigen, wie Unternehmen ihre integrierte Kommunikationsarbeit organisieren und welche In...
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Libristo code: 08906568
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Die Autoren zeigen, wie Unternehmen ihre integrierte Kommunikationsarbeit organisieren und welche Inhalte die strategischen Konzeptionen der Integrierten Kommunikation aufweisen. Es werden Einblicke vermittelt, welche Aufgaben die zum Einsatz kommenden Kommunikationsinstrumente übernehmen und wie diese miteinander vernetzt werden, um einen einheitlichen Unternehmens- bzw. Markenauftritt sicherzustellen.
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About the book
Full name
Integrierte Kommunikation
Author
Michael Boenigk
Language
German
German
Binding
Book - Paperback
Date of issue
1999
Number of pages
290
EAN
9783409115902
ISBN
9783409115902
Libristo code
08906568
Publishers
Gabler Verlag
Weight
440
Dimensions
156 x 234 x 17
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