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Integrated Communication

Name: Integrated Communication
Brand: Taylor & Francis Inc
SKU: 06591853
Price: 81901 HUF
Availability: InStock
Author: Esther Thorson
ISBN: 9780805813913

Esther Thorson

Jeri Moore

Language

English

Book Hardback

Libristo code: 06591853

Publishers Taylor & Francis Inc, January 1996

The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Co... Full description

Libristo code: 06591853

549 b

81 901 Ft

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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.