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Inside Consumption

Consumer Motives, Goals, and Desires

Language EnglishEnglish
Book Paperback
Book Inside Consumption S. Ratneshwar
Libristo code: 06743380
Publishers Taylor & Francis Ltd, August 2005
Following on from "The Why of Consumption", this book examines motivational factors in diverse consu... Full description
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Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.

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About the book

Full name Inside Consumption
Author S. Ratneshwar, David Glen Mick
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 356
EAN 9780415341943
ISBN 9780415341943
Libristo code 06743380
Publishers Taylor & Francis Ltd
Weight 566
Dimensions 156 x 234 x 21

Categories

Economics, Finance, Business & Management > Economics > Macroeconomics
Economics, Finance, Business & Management > Economics > Behavioural economics
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