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Management Und Wirkungen Von Marke-Kunden-Beziehungen Im Konsumguterbereich

Name: Management Und Wirkungen Von Marke-Kunden-Beziehungen Im Konsumguterbereich
Brand: Gabler Verlag
SKU: 03621293
Price: 26543 HUF
Availability: InStock
Author: Anna Verena Wenske
ISBN: 9783834911414

Eine Analyse Unter Besonderer Berucksichtigung Des Beschwerdemanagements Und Der Markenkommunikation

Anna Verena Wenske

Prof. Dr. Christoph Burmann

Language

German

Book Paperback

Libristo code: 03621293

Publishers Gabler Verlag, August 2008

Anna Verena Wenske erarbeitet ein detailliertes Verständnis von Marke-Kunden-Beziehungen und berücks...

Libristo code: 03621293

177 b

26 543 Ft

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Anna Verena Wenske erarbeitet ein detailliertes Verständnis von Marke-Kunden-Beziehungen und berücksichtigt dabei explizit das Beschwerdemanagement und die Markenkommunikation.