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Innovationsmanagement

Instrumente und Methoden zur Umsetzung im Unternehmen

Language GermanGerman
Book Paperback
Book Innovationsmanagement Marcus Disselkamp
Libristo code: 01784523
Publishers Springer Gabler, October 2012
Marcus Disselkamp versteht Innovationsmanagement als die Sicherung und Förderung der Wettbewerbsfähi... Full description
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Marcus Disselkamp versteht Innovationsmanagement als die Sicherung und Förderung der Wettbewerbsfähigkeit. Innovationsmanagement bedeutet mehr als Ideenfindung und -bewertung. Dieses Buch - nun in der 2., komplett überarbeiteten Auflage - zeigt konkret, welche Schritte notwendig sind, um Ideen erfolgreich im Unternehmen umzusetzen. Es beschreibt die Voraussetzungen für effektives Innovationsmanagement und stellt ausführlich die Verfahren und Techniken von der Findung einer Idee bis zu ihrer erfolgreichen Umsetzung vor. Mit vielen Beispielen. Auch Fördermittel und Sicherung der Schutzrechte werden behandelt.

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About the book

Full name Innovationsmanagement
Author Marcus Disselkamp
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 242
EAN 9783834944719
ISBN 3834944718
Libristo code 01784523
Publishers Springer Gabler
Weight 413
Dimensions 170 x 244 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business strategy
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