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INNOVATION and CUSTOMER VALUE PERCEPTION

Language EnglishEnglish
Book Paperback
Book INNOVATION and CUSTOMER VALUE PERCEPTION Seyed Mohammadreza Ghadiri
Libristo code: 36701457
Publishers LAP LAMBERT Academic Publishing, May 2021
Nowadays, comprehensive innovation in a creative way will create value for customer & business effic... Full description
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13 538 Ft
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Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

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About the book

Full name INNOVATION and CUSTOMER VALUE PERCEPTION
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 156
EAN 9786203860689
ISBN 6203860689
Libristo code 36701457
Weight 250
Dimensions 150 x 220 x 9
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