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Innovation and Capacity Building

Name: Innovation and Capacity Building
Brand: Springer Nature Switzerland AG
SKU: 21349122
Price: 40464 HUF
Availability: InStock
Author: DEMETRIS VRONTIS
ISBN: 9783030081386

Cross-Disciplinary Management Theories for Practical Applications

DEMETRIS VRONTIS

Language

English

Book Paperback

Libristo code: 21349122

Publishers Springer Nature Switzerland AG, January 2019

This book explores how contemporary organisations are abandoning conventional tactics in order to su... Full description

Libristo code: 21349122

271 b

40 464 Ft

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This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.