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Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

Language EnglishEnglish
Book Hardback
Book Industry Trends in Cloud Computing David Dempsey
Libristo code: 16505725
Publishers Springer International Publishing AG, November 2017
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the ke... Full description
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Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

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About the book

Full name Industry Trends in Cloud Computing
Author David Dempsey, Felicity Kelliher
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 205
EAN 9783319639932
ISBN 3319639935
Libristo code 16505725
Publishers Springer International Publishing AG
Weight 4098
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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