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Implementar CRM en una PYME Textil

Language SpanishSpanish
Book Paperback
Book Implementar CRM en una PYME Textil César Augusto Lagos Rojas
Libristo code: 06993238
Publishers Editorial Academica Espanola, July 2011
Durante los comienzos y mediados del siglo pasado, se fueron construyendo diversas teorías para la... Full description
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Durante los comienzos y mediados del siglo pasado, se fueron construyendo diversas teorías para la administración de procesos dentro de las empresas, que demostraron mejorías pero que al paso de los ańos, con los cambios en la tecnología y el medio ambiente competitivo dejaron ver sus deficiencias. Desde los 90's con la llegada de la "Era Digital", las empresas comenzaron a implementar nuevas tecnologías basadas en la Internet y optar por estrategias de negocios, una de las cuales es CRM (Customer Relationship Management). Una nueva economía, nuevas herramientas, nuevas reglas y algunos otros conceptos que han revolucionado a los negocios obligando a la alta dirección a replantear los modelos tradicionales de negocios a la entrada de la "Era Digital". Las empresas en el mundo del comercio electrónico (a través de la Internet) necesitan transformarse estructuralmente desde el interior para hacerse efectivas. Dicha transformación debe tener a la TI como estructura de soporte para los procesos, así como la integración de las aplicaciones para crear una infraestructura potente de e-Business. En el presente libro trataremos al detalle una metodología para la fidelizar a los clientes.

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About the book

Full name Implementar CRM en una PYME Textil
Author César Augusto Lagos Rojas
Language Spanish
Binding Book - Paperback
Date of issue 2011
Number of pages 208
EAN 9783844346015
ISBN 3844346015
Libristo code 06993238
Publishers Editorial Academica Espanola
Weight 313
Dimensions 152 x 229 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
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