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IMC, The Next Generation

Name: IMC, The Next Generation
Brand: McGraw-Hill Education - Europe
SKU: 04010612
Price: 22208 HUF
Availability: InStock
Author: Schultz
ISBN: 9780071416627

Schultz

Language

English

Book Hardback

Libristo code: 04010612

Publishers McGraw-Hill Education - Europe, November 2003

Explains IMC: what it is, what it means to you, and how to use it to power your organization's growt... Full description

Libristo code: 04010612

149 b

22 208 Ft

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Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.