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Imaginization

Name: Imaginization
Brand: SAGE Publications Inc
SKU: 04714182
Price: 39721 HUF
Availability: InStock
Author: Gareth Morgan
ISBN: 9780803952997

New Mindsets for Seeing, Organizing, and Managing

Gareth Morgan

Language

English

Book Hardback

Libristo code: 04714182

Publishers SAGE Publications Inc, April 1993

'Shows that management is as much art form as science, providing many useful ways to tap the most im... Full description

Libristo code: 04714182

271 b

39 721 Ft

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'Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job. Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.