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Language
German
German
Book
Hardback
"Der bekannteste Marketingforscher Deutschlands" Absatzwirtschaft§§"Markenpapst" Franz-Rudolf Esch z...
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Libristo code: 10936681
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"Der bekannteste Marketingforscher Deutschlands" Absatzwirtschaft§§"Markenpapst" Franz-Rudolf Esch zeigt, dass starke Marken und große Persönlichkeiten gemeinsame Erfolgsmuster aufweisen. "Identität" bietet keine seichten Kochrezepte, sondern überdauernde Gesetzmäßigkeiten und fundierte Konzepte der Markenführung. Darüber hinaus liegt ein großer Schwerpunkt auf der Umsetzung der Markenidentität innerhalb des Unternehmens und nach außen gegenüber Kunden und anderen Anspruchsgruppen. Unterhaltsam und anschaulich dargestellt anhand vieler Beispiele aus der Beratungspraxis des Autors.
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About the book
Full name
Identität
Author
Franz-Rudolf Esch
Language
German
German
Binding
Book - Hardback
Date of issue
2016
Number of pages
309
EAN
9783593505763
ISBN
3593505762
Libristo code
10936681
Publishers
Campus Verlag
Weight
618
Dimensions
158 x 230 x 22
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