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Identifying Hidden Needs

Creating Breakthrough Products

Language EnglishEnglish
Book Paperback
Book Identifying Hidden Needs Keith Goffin
Libristo code: 12041249
Publishers Palgrave Macmillan, October 2010
Too many new products fail. New products which are hard to differentiate from existing products won'... Full description
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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About the book

Full name Identifying Hidden Needs
Author Keith Goffin, Fred Lemke, Ursula Koners
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 261
EAN 9781349305315
ISBN 1349305316
Libristo code 12041249
Publishers Palgrave Macmillan
Weight 454
Dimensions 234 x 154 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Operational research
Economics, Finance, Business & Management > Industry & industrial studies
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