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Idee virali. Perché i pensieri si diffondono

Language ItalianItalian
Book Paperback
Book Idee virali. Perché i pensieri si diffondono Emanuele Arielli
Libristo code: 36758109
Publishers Il Mulino, April 2018
Un video, un post, una foto, un meme, una frase, una canzone diventano tormentoni, improvvisamente p... Full description
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Un video, un post, una foto, un meme, una frase, una canzone diventano tormentoni, improvvisamente prendono a circolare, colonizzando, grazie a computer, smartphone, tv, giornali, la nostra attenzione e la nostra mente. Perché certe idee circolano più di altre? Che cosa rende più o meno virale un'immagine o un prodotto culturale? Il libro aiuta a capire i meccanismi che presiedono alla riproduzione e alla trasmissione delle idee, assicurandone la propagazione e il successo o decretandone il fallimento.

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About the book

Full name Idee virali. Perché i pensieri si diffondono
Author Emanuele Arielli, Paolo Bottazzini
Language Italian
Binding Book - Paperback
Date of issue 2018
Number of pages 215
EAN 9788815275189
Libristo code 36758109
Publishers Il Mulino
Weight 216
Dimensions 210 x 128 x 15

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology > Social, group or collective psychology
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