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Hit Makers

Aufmerksamkeit im Zeitalter der Ablenkungen

Language GermanGerman
Book Hardback
Book Hit Makers Derek Thompson
Libristo code: 16272571
Publishers Redline, September 2017
Hit Makers ist ein Buch über die mit Abstand wertvollste Währung in der vernetzten Businesswelt des... Full description
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Hit Makers ist ein Buch über die mit Abstand wertvollste Währung in der vernetzten Businesswelt des im 21. Jahrhunderts: die Aufmerksamkeit der Menschen. Derek Thompson ergründet spannend und mit vielen Beispielen die Geheimnisse dieser Währung - bei Filmen, Musik, Kunst und Design. Wann wird ein Film ein Blockbuster? Wann ein Song ein Nummer-eins-Hit? Und wie wird aus einem Filmchen im Internet ein Klick-Hit? Und mit am wichtigsten: Wie verbreiten sich Idee und Produkte? Er belegt: Nichts geht einfach "viral", sondern es wirken psychologische Mechanismen im Hintergrund. Thompson schreibt nichts weniger als eine Geschichte der Popularität, von Bill Haleys "Rock Around the Clock" bis hin zu Facebook. Und schafft ein unerlässliches Werk für alle Künstler, Produktdesigner, Marketingschaffende, Kommunikationsexperten und Unternehmen - eine Anleitung für Hits.

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About the book

Full name Hit Makers
Author Derek Thompson
Language German
Binding Book - Hardback
Date of issue 2017
Number of pages 416
EAN 9783868816723
ISBN 3868816720
Libristo code 16272571
Publishers Redline
Weight 753
Dimensions 153 x 215 x 31

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
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