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Higher Education Consumer Choice

Name: Higher Education Consumer Choice
Brand: Palgrave Macmillan
SKU: 02935289
Price: 21647 HUF
Availability: InStock
Author: Henk A. Becker
ISBN: 9781137497185

Henk A. Becker

Izhar Oplatka

Jane Hemsley-Brown

Language

English

Book Hardback

Libristo code: 02935289

Publishers Palgrave Macmillan, November 2015

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of re... Full description

Libristo code: 02935289

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21 647 Ft

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Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.