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Herbert Leupin: Poster Collection 28

Language EnglishEnglish
Book Paperback
Book Herbert Leupin: Poster Collection 28 Bettina Richter
Libristo code: 10928982
Publishers Lars Müller Publishers, July 2016
Anlässlich seines hundertsten Geburtstags widmet die "Poster Collection"-Serie die aktuelle Ausgabe... Full description
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Anlässlich seines hundertsten Geburtstags widmet die "Poster Collection"-Serie die aktuelle Ausgabe dem beliebten Schweizer Plakatgestalter Herbert Leupin. Leupin, der in erster Linie Plakate für Konsumgüter entwarf, gestaltete über viele Jahre Werbung für die unterschiedlichsten Produkte wie den Softdrink Pepita, Delikatessenfleischwaren der Grossmetzgerei Glocke oder Roth-Händle Zigaretten. Er half diesen und vielen anderen Unternehmen, ihre eigene Markenidentität und eine erkennbare Präsenz im öffentlichen Raum zu entwickeln. Dabei fand er die richtige Balance zwischen den Künstlerplakaten der alten Schule und einer Methodik für eine neue erfolgreiche Werbestrategie - und überbrückte so die immer breiter werdende Kluft zwischen Kunst, Grafikdesign und Werbung.

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About the book

Full name Herbert Leupin: Poster Collection 28
Author Bettina Richter
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 80
EAN 9783037785065
ISBN 9783037785065
Libristo code 10928982
Publishers Lars Müller Publishers
Weight 284
Dimensions 168 x 240 x 6

Categories

The Arts > Industrial / commercial art & design > Illustration & commercial art > Illustration
The Arts > Industrial / commercial art & design > Illustration & commercial art > Poster art
The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Product design
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