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Handbuch Kundenbindungsmanagement
Language
German
German
Book
Hardback
"This excellent book provides rich ideas and perspectives on the art and science of building strong...
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Libristo code: 15497222
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"This excellent book provides rich ideas and perspectives on the art and science of building strong customer loyalty." Prof. Dr. Philip Kotler Die 8. Auflage wurde vollständig überarbeitet und um erweitert. Darüber hinaus werden neue Branchenbeispiele präsentiert.
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About the book
Full name
Handbuch Kundenbindungsmanagement
Author
Manfred Bruhn, Christian Homburg
Language
German
German
Binding
Book - Hardback
Date of issue
2017
Number of pages
762
EAN
9783658136499
ISBN
3658136499
Libristo code
15497222
Publishers
Springer Fachmedien Wiesbaden
Weight
1528
Dimensions
251 x 180 x 41
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