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Handbuch Instrumente Der Kommunikation

Grundlagen - Innovative Ansatze - Praktische Umsetzungen

Language GermanGerman
Book Hardback
Book Handbuch Instrumente Der Kommunikation Manfred Bruhn
Libristo code: 02877694
Publishers Springer Gabler, June 2016
Der zweite Band der "Handbuchreihe Kommunikation"§beschäftigt sich mit den Instrumenten der Kommunik... Full description
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Der zweite Band der "Handbuchreihe Kommunikation"§beschäftigt sich mit den Instrumenten der Kommunikation. Der Leser erhält§einen Überblick über die verschiedenen Instrumente, die Unternehmen im Rahmen§der Kommunikation zur Verfügung stehen. Hierbei wird zwischen den Instrumenten§der Marketing-, Unternehmens- und Dialogkommunikation unterschieden und es wird§auf die Einsatzfelder der einzelnen Instrumente eingegangen. Ein weiteres§Augenmerk liegt auf den institutionellen Besonderheiten der Kommunikation. In§den Beiträgen werden die Charakteristika der Kommunikation in verschiedenen§Branchen aufgezeigt.§

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About the book

Full name Handbuch Instrumente Der Kommunikation
Author Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Language German
Binding Book - Hardback
Date of issue 2016
Number of pages 632
EAN 9783658046545
ISBN 3658046546
Libristo code 02877694
Publishers Springer Gabler
Weight 1080
Dimensions 156 x 234 x 35

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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