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H2H Marketing
Case Studies on Human-to-Human Marketing
Language
English
English
Book
Hardback
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-mak...
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Libristo code: 41934760
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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental eleemnts, and its implementation.
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About the book
Full name
H2H Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2023
Number of pages
236
EAN
9783031223921
Libristo code
41934760
Publishers
Springer, Berlin
Weight
567
Dimensions
155 x 235
