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H2H Marketing

Name: H2H Marketing
Brand: Springer Nature Switzerland AG
SKU: 33249477
Price: 15083 HUF
Availability: InStock
Author: Philip Kotler
ISBN: 9783030595302

Philip Kotler

Waldemar Pfoertsch

Uwe Sponholz

Language

English

Book Hardback

Libristo code: 33249477

Publishers Springer Nature Switzerland AG, December 2020

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of... Full description

Libristo code: 33249477

101 b

15 083 Ft

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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: