Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 990 Ft DPD courier 1 190 Ft GLS point 1 190 Ft Hungarian Post 1 795 Ft Hungarian Post 1 690 Ft Hungarian Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft GLS courier 1 690 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Guerrilla Advertising

Name: Guerrilla Advertising
Brand: LAP Lambert Academic Publishing
SKU: 07028196
Price: 17345 HUF
Availability: InStock
Author: Neda Nourmohammadi
ISBN: 9783659270277

Creative Attention Seeking

Neda Nourmohammadi

Sabzali Musa Kahn

Language

English

Book Paperback

Libristo code: 07028196

Publishers LAP Lambert Academic Publishing, November 2011

This article review is an attempt to update the knowledge in modern advertising field, specifying on... Full description

Libristo code: 07028196

116 b

17 345 Ft

In stock at our supplier Shipping in 8-11 days

Up to 30 days for returns

Customers also purchased

ESTELA FOLCO

Book

6 920 Ft

Neue Oberstufe, Leistungsfeststellung und Leistungsbeurteilung. Auswirkungen auf den Projektunterricht im Informatikunterricht Martin Tintel

Paperback

18 725 Ft

Fácil Coloración mandalas para los principiantes: Mejor que una tableta, una idea de regalo para hacerte feliz. Georges F

Paperback

2 829 Ft

Kołysanki dla dzieci. Słuchaj i śpiewaj! Anna Podgórska

Hardback

3 699 Ft

Habitos: El Unico Habito Que Cambiara Tu Vida Para Siempre Y Habla Para El Exito Bob Manero

Adobe ePub DRM

1 091 Ft

Sabotage (Super Deluxe Box Set) Black Sabbath

Audio CD

52 517 Ft

Největší tajemství Rhonda Byrne

Hardback

2 442 Ft

FLE (Français langue étrangère). Le français parlé. Vocabulaire, grammaire. Avec exercices corrigés [B1-C2] Chollet

Paperback

6 079 Ft

Le Nouveau Fantastique de Jean-Pierre Andrevon

Hardback

42 721 Ft

Nové hranice Joshua Dalzelle

Paperback

4 077 Ft

La pizza. Una storia contemporanea Luciano Pignataro

Paperback

19 187 Ft

ECHO 3 CD INDIVIDUEL Jacques Pecheur

Digital CD

6 216 Ft

Dissertation Sur Les Moyens de Conserver La Sante Et de Prevenir Les Maladies Desquives-F

Paperback

5 333 Ft

Sprachfuhrer Deutsch-Bulgarisch und Thematischer Wortschatz mit 3000 Woertern Andrey Taranov

Paperback

5 555 Ft

Portapuzzle 1000, Leder (Puzzle-Zubehör)

Game

23 037 Ft

Das schottische Zivilprozeß-, Zwangsvollstreckungs- und Konkursrecht. Günter Böttger

Paperback

26 004 Ft

Puzzle deskové 12 Krtek zahradníkem

Jigsaw puzzle

1 979 Ft

This article review is an attempt to update the knowledge in modern advertising field, specifying on Guerilla advertising approach, founded by Jay Conrad Levinson in the United States of America. Guerilla advertising approach sets a trap for an audience and catches it totally unaware in order to deliver a message it may not even realize it is receiving. By the time it realizes it has just seen an advertisement, it has already been hooked. Semiotics which is a Semiotic is a triadic relation among a sign (icon/index/ symbol) can analyze marketing and advertising experiences properly. By applying semiotics theory which is a cognitive science, creating a product concept that corresponds to the denotative and connotative meaning and formulating a creative way of thinking and product conceptualization will be possible.In this book, our contributors are Neda Nourmohammadi, Sabzali Musa Kahn, Jaffri Hanafi and Nik Nairan Abdullah