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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Grow

Name: Grow
Brand: Ebury Publishing
SKU: 04432461
Price: 7662 HUF
Availability: InStock
Author: Jim Stengel
ISBN: 9780753540664

Jim Stengel

Language

English

Book Paperback

Libristo code: 04432461

Publishers Ebury Publishing, January 2012

Great businesses naturally have many things in common: superbly designed products and services, knoc... Full description

Libristo code: 04432461

51 b

7 662 Ft

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Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.