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Greenwashing

Language GermanGerman
Book Paperback
Book Greenwashing Ronald Ivancic
Libristo code: 45325050
Publishers Springer-Verlag GmbH, July 2024
"Tue Gutes und sprich darüber" - aber wie funktioniert das glaubwürdig? Das essential beleuchtet ver... Full description
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"Tue Gutes und sprich darüber" - aber wie funktioniert das glaubwürdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitäten irreführend ein höheres Maß an Engagement suggerieren, als tatsächlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Ansätze aufgezeigt, wie diese praxistauglich überwunden werden können. Für Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprävention von Greenwashing angewandt werden können.

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About the book

Full name Greenwashing
Author Ronald Ivancic, Stefan Nertinger
Language German
Binding Book - Paperback
Date of issue 2024
Number of pages 60
EAN 9783658447434
ISBN 3658447435
Libristo code 45325050
Publishers Springer-Verlag GmbH
Weight 103

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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