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Golden Arches East

McDonald's in East Asia, Second Edition

Language EnglishEnglish
Book Hardback
Book Golden Arches East James L. Watson
Libristo code: 04717792
Publishers Stanford University Press, March 2006
For the second edition of this work, James Watson has added a new chapter on "McDonald's as Politica...
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For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism.

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About the book

Full name Golden Arches East
Author James L. Watson
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 280
EAN 9780804749886
ISBN 0804749884
Libristo code 04717792
Publishers Stanford University Press
Weight 445
Dimensions 140 x 216 x 25

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Society & Social Sciences > Sociology & anthropology > Anthropology > Social & cultural anthropology
Place qualifiers > Asia > East Asia, Far East
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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