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Going Local

Name: Going Local
Brand: Cambridge University Press
SKU: 02023656
Price: 13812 HUF
Availability: InStock
Author: Jeffrey E. Cohen
ISBN: 9780521141437

Presidential Leadership in the Post-Broadcast Age

Jeffrey E. Cohen

Language

English

Book Paperback

Libristo code: 02023656

Publishers Cambridge University Press, November 2009

Going public to gain support, especially through reliance on national addresses and the national new... Full description

Libristo code: 02023656

92 b

13 812 Ft

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Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.