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Going Global

Name: Going Global
Brand: John Wiley and Sons Ltd
SKU: 05094633
Price: 4152 HUF
Availability: InStock
Author: Roger Cartwright
ISBN: 9781841123165

Roger Cartwright

Language

English

Book Paperback

Libristo code: 05094633

Publishers John Wiley and Sons Ltd, January 2002

This title presents a fast track route to mastering globalization and successfully managing global e... Full description

Libristo code: 05094633

28 b

4 152 Ft

In stock at our supplier Shipping in 14-20 days

30-day return policy

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This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.